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This web site states the following, "How adding clever twists to language is making some companies response rates climb." Our analyzers noticed that the web page said " New York, NY - Derrick Gossman couldnt figure it out." The Website also said " Hed written a website sales-letter to sell his ebook and although his site was getting plenty of hits, he just wasnt selling anything. Yes, he had written his killer copy with the intent to skyrocket his explosive profits. He was turning his features into benefits. and all the rest of it. Are you in the same predicament?." The website's header had NLP techniques as the most important optimized keyword. It is followed by NLP and language patterns, neuro-linguistic programming, and nlp persuasion which isn't as ranked as highly as NLP techniques. The next words ebook.nlp-techniques.com uses is nlp software. selling nlp was included and could not be seen by search engines.